When we first launched the brand, we simply wanted to create furniture that was more interactive, playful, and aesthetically pleasing. We noticed that most homes had walls that were plain and simple, lacking interesting decor, innovation, and functionality.

Specifically, we aimed to design something that was visually appealing, innovative, durable, and versatile enough to last for years, rather than something that would quickly lead to aesthetic fatigue or end up forgotten in the garage after a few months. After multiple rounds of design, with different ideas being repeatedly discarded and rebuilt, our modular, configurable wall-mounted FAIRYTALE WEAVING PANEL transformed into something unexpected: an open platform for play, a portal to a world of imagination and creativity.

Through continuous refinement and testing, we are proud to say that the FAIRYTALE WEAVING PANEL has become an important bridge for communication and interaction between parents and children.

We continue to improve our products and strategies, offering new combinations and configurations, but our original vision remains unchanged. The characteristics we first introduced—centered on aesthetics, creativity, and family interaction—still stands strong, holding immense value and product power.

Kids are inherently the most creative individuals, with open minds that need a platform offering limitless possibilities to nurture their imagination.

However, over the years, real-world rules, household norms, and parental restrictions have often stifled their creative ideas. Part of this challenge arises from the lack of a suitable setup that works for parents at home.

That’s why we aimed to design a piece that not only enhances home decor but is also fun enough to become a new favorite toy for children. Most importantly, it had to be visually appealing—striking a balance between parents' aesthetic tastes and kids' interests. We take pride in being pioneers in the realm of children's wall-mounted play furniture, helping unlock more opportunities for the world’s most creative minds every day.